(Salt Lake City, Utah) --In a World That Needs Real Leaders, LIONS NOT SHEEP has Emerged. Over the past two years, Lions Not Sheep has become a dominant force in the apparel business, approaching $20 million in annual sales in just their second year - and the brand is showing no signs of slowing down in 2023.
Despite the rapid growth that has captured the attention of celebrities like Bryce Harper, Dan Henderson, and Robert J. O’Neil, many Americans have never heard of Lions Not Sheep - yet.
Led by Founder Sean Whalen and former TapouT Co-Founder, Dan Caldwell, the two are on a mission to build a lifestyle that goes beyond being just an apparel company.
“This brand is really more of a movement,” said Whalen, “America has lost its way. Lions Not Sheep is about encouraging people to take control and participate in life on their own terms.”
Prior to starting the apparel brand, Whalen established himself as a successful American entrepreneur and best-selling author of the 2014 book ‘How to Make Shit Happen.’
The company has amassed over a million followers across its social media platforms with the message that Lions are created from those who represent family, authenticity, integrity, and growth beyond themselves.
Caldwell has now joined Whalen and brings over 20 years of experience in the apparel industry to grow the already widely popular brand. After starting TapouT from humble beginnings by selling merchandise from the back of his car in1999, Caldwell grew TapouT to become a world recognized apparel brand that became the largest distributor of MMA merchandise, recording revenue of about $200 million in 2009.
On the surface, Lions Not Sheep is an apparel company that sells directly to consumers, but when you scratch the surface and dig deeper there is so much more.
"What we stand for is more important than what we’re selling,” said Whalen. “We’re not just a product-driven company, our mission is to be more a purpose-driven company.”
In addition to Lions Not Sheep, Whalen also runs the Lions Den, a career and personal coaching program. Lions Den is a private community offering premium networking and personal growth that teaches members about physicality, wealth management, creation and marketing, meditation and clear consciousness, clear programming, and even relationship advice. Today, the group is made up of 3,000 men and women.
“This movement started from something missing in the world,” said Dan Caldwell about the brand’s mission. “People want to see a return to the values that made America great for individuals working to pursue their personal ambitions.”
The brand also generates awareness through a range of grass root efforts. Lions Not Sheep has its own race car, which Whalen himself drives in the GT America Series, and the company is set to launch its own podcast in the coming month to give it yet another outlet to spread its message. The company also offers a monthly Black Box Subscription Service, giving select fans first looks at new styles and product partnerships highlighting Lions like former Navy Seal and American hero Robert O’Neil, Donald “Cowboy” Cerrone of the UFC, and Supercross Champion Davi Milsaps. To sign up for a subscription box click here.
